Food delivery app Limitless seeks to serve Louisville’s West End

One of the beauties of food delivery apps like Uber Eats and DoorDash is that people can just order whatever they want at the touch of a button.

But the inhabitants of Louisville West End Neighborhoods don’t always have that luxury because many of those services aren’t delivered to their neighborhood, according to TaMeka Bland, an entrepreneur who grew up in Shawnee.

To help fill that void, Bland has launched an app called Limitless that will offer neighbors the ability to have fresh food delivered to their doorsteps.

“I wanted them (the people of the West End) to know that this app was created for them,” Bland told the Courier Journal in late March.

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Unlimited Apps developer TaMeka Bland speaks before a groundbreaking ceremony for a delivery app she created.

A company launch was held Monday at the Louisville Central Community Center, 1300 W Muhammad Ali Blvd. West End users can now download the app, which can be found on the Apple Store for iOS users and on Google Play for Android usersto have food delivered.

Unlimited drivers will deliver to homes in nine West End neighborhoods from participating restaurants, including Garden Girl Foods, Seafood Lady and Chicago Jerk Tacos, Bland said. Customers will be charged $1.99 per mile from the restaurant to their home, plus a fixed $3.99 service charge.

The Limitless app designed by TaMeka Bland.

Bland said she wanted to serve people who don’t have easy access to fresh food. “I know all about food insecurities and not having access to certain things that other parts of town had,” she said, referring to growing up in Shawnee.

Bland, 41, has demonstrated an entrepreneurial spirit for several years. Previously, she ran two different beauty salons, created a line of hair products for black women, and opened a boutique where she sold streetwear.

She said she came up with the idea for Limitless in 2020 during the coronavirus pandemic. She had a notebook full of business ideas and saw the need, she said. She then contacted the developers as she was unfamiliar with the technical side of the apps business.

The Limitless app designed by TaMeka Bland.

Originally, the app was to be called “No limit” after a song by rapper Master P, which she and her husband love. But they settled on Limitless, which talked about the app’s possibilities, Bland said.

“It’s not an easy thing to start,” she said. “Definitely coming from the beauty industry, you know, my background is in making people feel and look beautiful. That’s totally different.”

Her friends, family, and “support system” remind her of how far she’s come in this process. These same people attended the launch of its app on Monday and stood by its side during the inauguration ceremony.

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TaMeka Bland, with the pair of scissors, cuts a ceremonial ribbon during the 'grand opening' of her delivery app Limitless, during a launch at the Old Walnut St. Building.

Bland said she would eventually like to expand Limitless to offer delivery to supermarkets, open up payment options for Supplemental Nutrition Assistance Program (SNAP) recipients, and even hire people to help seniors learn how to use it. application and electronic devices.

She also wants to expand beyond the West End.

“With community support, Limitless could, you know, kick out Uber Eats and Door Dash and all that stuff.”

Contact Ana Alvarez Briñez at [email protected]; follow her on Twitter at @SoyAnaAlvarez

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