Manifest Washington opens with a design by Snarkitecture


Snarkitecture designs a new lifestyle destination in Washington

Lifestyle destination Manifest opens in Washington DC with design by Snarkitecture that includes hair salon, boutique, cafe and cocktail bar

A new lifestyle destination has opened in the heart of Washington DC. Named Manifest, the concept store brings together a modern grooming space, cafe, cocktail bar and retail space under one designer roof, designed by Snarkitecture. Imagined by KJ Hughes, a serial entrepreneur and currently the Faculty Director of the Sports and Entertainment Program at the University of Maryland, the multi-faceted wellness space is dedicated to modern personal care.

Manifesto: Hair Salon, Boutique and Beyond in Washington

“Considering what kind of space the Manifesto would be, I knew it would be an experiential space unlike anything that has been seen before,” says Hughes, who oversees the Manifesto with partners Brian Merritt and Susan Morgan. “During my recent travels and research, I have seen several hair salons, retail shops and underground bars. My vision was to bring all of these elements together under one roof in a way that isn’t about hairstyles, coffee, clothes or cocktails, but how all of these things make you feel. It’s about manifesting your best self through an immersive experience. ‘

He continues, “I knew that in order to differentiate this space from others, I had to gain a competitive advantage through design and execution. I knew I needed a thoughtful and creative design partner like Snarkitecture, especially after seeing what they were able to achieve with their installation at the National Building Museum. I knew that Snarkitecture, the “north star” of design companies, could help us evoke emotion and deliver a palatable experience that would wow customers. I contacted by cold email and received a rejection response at first, but after six to seven weeks and several email exchanges, they got back to me with interest in the project. I then took a train the next day to New York to meet [Snarkitecture co-founder] Alex Mustonen and from there the project took off.

Anchored by the barber shop, a mainstay of the congregation in communities across America, Manifest brings a touch of elevation to a familiar experience. Curved tiled walls counterbalanced by warm wooden arches that house individual grooming stations bring a noble sensibility to the service-oriented space, a feature that is found in the store’s retail areas. Here, amid terrazzo counters and displays, a selection of labels such as Rick Owens Drkshw, Issey Miyake Homme Plissé and Engineered Garments stand together, alongside offerings from Manifest’s own in-house label, Of Us. one of the curved walls of the hairdressing salon, a hidden staircase leads to the speakeasy cocktail bar, a 30-seat space called Out of Office.

Back downstairs, the resident cafe serves loose tea from BIPOC-owned Esthète Tea, as well as local coffee from Black Acres Roastery, owned by Black, for the perfect reset.

“When we decided to design Manifest, it had to be a new kind of barbershop, inviting everyone. At the same time, we wanted to create a sanctuary, a community space, an institution, a one-of-a-kind experience that always feels like home, ”says Mustonen from Snarkitecture. “The design unifies the cafe, retail and hair salon space into a singular environment with personal care and well-being front and center. “

The final item in Manifest is an on-site apartment that will be available for booking for stays next spring. Named Abode and featuring a retractable glass roof and expansive roof terrace so that the view of the Capitol is fully appreciated, the residential space takes the idea of ​​self-care to a new level. §

About Raymond A. Bentley

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