Apple shared Thursday, April 7 the results of a study on the iPhone manufacturer’s App Store which offers, among other things, an interesting observation on the preferences of its customers.
One of the highlights of this Apple-funded study (which you can read in full here) conducted by economists at Analysis Group is that the company clearly does not favor its own proprietary applications. Why? Because consumers can so easily flock to so many alternatives instead of Apple’s offerings. Spotify instead of Apple Music, for example. Google Maps instead of Apple Maps. Hulu and Netflix instead of Apple TV Plus. And, for God’s sake, any app offered in the world instead of Apple’s Podcasts app.
The Apple App Store study
The study notes that, regarding third-party apps:
- In some cases, for certain categories of apps, third-party apps rather than Apple-produced apps are the only choice for consumers. This goes for social media, dating, travel, and various restaurant apps.
- The study also reveals that third-party apps are the most popular among iPhone users across major app types. And in the main regions of the world. This includes categories such as TV and music streaming, as well as reading and messaging.
As a further indication in the study that Apple does not narrowly favor its own offerings? Or do you have a grip on what is available to customers? “iPhone users,” the study continues, “often use multiple apps within a single category, particularly apps for communicating, reading the news, watching videos or browsing – highlighting the ease with which users can switch between applications and scope of opportunities for developers.”
First party vs. third party
Either way, though, that probably won’t stop Apple from allowing apps to be sideloaded. And the opening of the App Store to third-party app markets within that store. Stores which, of course, also support third-party payment systems.
The European Union may actually force Apple to allow the practice of sideloading apps on the iPhone soon. That’s thanks to the new Digital Markets Act, which could come into force in October.
“We believe that the owner of a smartphone should have the freedom to choose how to use it,” said Johannes Bahrke, spokesperson for the European Commission. Recount The edge. “This freedom includes the ability to switch to other sources of apps on your smartphone. With DMA, a smartphone owner could still enjoy the safe and secure services of the default app store on their smartphone. In addition to this, if a user wishes, DMA would allow a smartphone owner to opt for other safe app stores as well.
The choice is yours
From what I can tell, however, Apple’s findings clarify one thing. Apple needs to redesign the entire App Store experience under the guise of giving customers the “choice” mentioned above. Because consumers already freely exercise an abundance of choice. Starting with the fact that these consumers chose buy an iPhone, with all that that entails.
In terms of app selection, consumers also Choose to buy and download apps from other companies over those from Apple. Again and again. According to the Analysis Group study: in four countries (United States, France, Japan and Korea), Apple does not hold a dominant share of the application categories for mapping, television and film streaming or music.
“Since the launch of the App Store more than ten years ago, the number of third-party applications has increased from 500 to more than 1.8 million”, continues this study, “compared to the 60 applications offered by Apple ( proprietary apps) Today, more than 99.99% of iOS apps are created by third-party developers, fueling a growing and competitive market that contributes to a dynamic user experience for the benefit of Apple and third-party developers.
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