Rockit name change wins design awards

MIniature apple company Rockit has won numerous awards for its 2021 rebranding at New Zealand’s Best Design Awards.

The annual event, which took place on Friday February 18, is organized by The Designers Institute of New Zealand to showcase excellence in graphic, spatial, product and digital movement design.

In a press release, Rockit said the awards represented “a huge win for the team” as well as their design partners Designworks and Special Group, who “brought life” to the reimagined Rockit brand elements, the color palette and Rocki kids typography and character.

“Winning a gold, silver and three bronze at the Best Awards is a significant achievement for a value-added brand looking to disrupt the staple apple market,” said Julian Smith, general manager of global marketing. by Rockit. “It’s a true statement of what can happen when you combine creativity and world-class thinking.”

The Rockit brand book won gold in the Design Communication category, led by Designworks executive creative director Jeff Wong and his team, while Rocki’s character execution earned him silver for Design Craft/Illustration.

The three bronze medals went to Special Group and Designworks for Brand Identity, Graphics and Business Communication.

“A gold and silver award is a great recognition of Julian and the Rockit family’s hard work on their brand identity over the past 18 months, and Designworks is proud to be a part of that journey,” said Wong. “Also, a big shout out to the team at Special for their Rockit awards.”

Rockit’s triumph at the Best Design Awards follows a landmark year for the company. It opened its state-of-the-art Te Ipu factory in Hawke’s Bay last June and has shipped 120 million fruits to major world markets. Rockit posted 45% year-over-year growth, according to the press release, and Smith said the rebranding, which was unveiled globally in July, was key to improving recognition. , reputation and profits.

“The new brand is brimming with personality, attitude and energy, just like the snack-sized apples we grow.”

About Raymond A. Bentley

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